Driving online traffic

Kathy Schwartz has a post at DigitalEdge that summarizes a recent NAA report (apparently for members only) about strategies for driving online traffic. Since that's a key imperative for us right now, I thought you'd want to have a look.

As a taste, here's the first tip:

1. There are seven suggested SEO marketing strategies, but one would be pretty easy to do: rewrite your headlines to include important keywords and place words.
   1. Example: “City council approves new voting procedure” should be “Wilkes-Barre City Council approves new voting procedure.”