Tuesday, April 22, 2008

'Fonts are the clothes that words wear'

I've never had the time or training (or, perhaps, talent) to really indulge my love of typography, but it's real. I thoroughly enjoy intelligent, informed discussion of why certain fonts work, what designers are working to communicate and so forth.

Combine that with a certain fascination about politics, and it's no wonder I enjoy the detailed and intricate critiques that have been done about the choice of typeface by presidential candidates. Obama's use of the Gotham face has been widely discussed, Hillary's New Baskerville a little less so.

Now they're talking about McCain's use of Optimum, a choice that seems strangely appropriate when explained by the designers interviewed here.


  1. Anonymous6:02 AM

    During the 1968 recording sessions for The Beatles (also referred to as the White Album), Harrison began working on a song that eventually became known as "Something." Initially based on the James Taylor song "Something In The Way She Moves," the song's first lyrics ("Something in the way she moves/Attracts me like no other lover.") were used as filler while the melody was being developed.[1] Indeed, Harrison's song is occasionally mistakenly referred to as "Something In the Way She Moves."

  2. Anonymous1:17 AM

    Churchill GAA is a Gaelic Athletic Association club based outside Tralee in County Kerry, Ireland.They play in

    Division 5 of the county league and in the Novice Championship. The club's most famous player is former Irish

    Republican Army member and Kerry U-21 player Martin Ferris...

  3. Anonymous10:34 PM

    Nice spam.

    via Metafilter, facial hair font

  4. Anonymous1:12 AM

    A celebrity is a widely-recognized or famous person who commands a high degree of public and media attention. The word stems from the Latin verb "celebrere" but they may not become a celebrity unless public and mass media interest is piqued. For example Virgin Director Richard Branson was famous as a CEO, but he did not become a global celebrity until he attempted to circumnavigate the globe in a hot air balloon. Another example is Al Gore, whose environmental crusade has elevated him to celebrity status. On the other hand, mass entertainment personalities such as soap opera actors or music stars are likely to become celebrities even if the person deliberately avoids media attention.

    keno game