Thursday, December 23, 2010

Bruce Sterling in 1992

In thinking about Bruce Sterling after reading his brilliant tour de force on Julian Assange and Wikileaks, I dug up this old clip I'd made of a speech he made in 1992. He was right then and sounds even more visionary now:

From a speech by Bruce Sterling 
The Library Information Technology Association 
June 1992 • San Francisco CA

“What’s information really about?
“It seems to me there’s something direly wrong with the ‘Information Economy.’ It’s not about data, it’s about attention.
“In a few years you may be able to carry the Library of Congress around in your hip pocket. So? You’re never gonna read the Library of Congress. You’ll die long before you access one tenth of one percent of it.
“What’s important—increasingly important—is the process by which you figure out what to look at.  This is the beginning of the real and true economics of information.  Not who owns the books, who prints the books, who has the holdings.
“The crux here is access, not holdings. And not even access itself, but the signposts that tell you what to access—what to pay attention to. 

In the Information Economy everything is plentiful—except attention.”

Posted via email from edge & flow