Put up a Google map (with Platial on top) and town and neighborhood wikis and ask them to pinpoint every failure of infrastructure — or feared failure — they see: streets that flood every time it rains, bridges that look just too damned rusty, potholes, pipes that burst, streets that don’t get plowed, streetlights that don’t work, signs that are missing. . . . Ask them for dates and other specifics and for pictures and video. Urge them to blog their stories of frustration and bureaucracy.Who wants to be first?
Use your promotional power and influence to mobilize your public.
Then do what you do best: add journalism.
UPDATE: As often happens, the Merced Sun-Star is way ahead of me on this. Have a look at what they're doing here.