Tuesday, March 27, 2007

McClatchy's new deal with Yahoo

McClatchy announced a deal today to distribute some of its foreign coverage through Yahoo! News and to add more personalized and illuminating blogs from some of the correspondents.

As a journalist, I love the idea of getting this great journalism to potentially millions of new readers. (Yahoo! has the biggest news audience on the planet). Obviously, I think it’s going to be good for McClatchy, too – essentially spreading the expense of producing high quality, public service journalism across a larger audience than our newspapers alone command.

The press release says pretty much everything we can say publicly about the deal right now, but I can tell you that I don’t expect you’ll have to wait long to see some other changes associated with this “Trusted Voices” project.

Yahoo! invited me to post a short note about the project on their internal blog, available here. In it I said,

When the trans-continential telegraph started delivering same-day news from the East Coast to Sacramento in 1861, McClatchy’s Sacramento Bee newspaper had to start doing things differently. Same with commercial radio, and then television, and then this browser-thingie that showed up in the early 1990s. (McClatchy’s Raleigh News & Observer newspaper started Nando Times, widely credited as one of the first internet news sites.)

Adaptation, change and competition are part of our DNA at McClatchy – and have been for 150 years. We’re excited about this chance to join the folks with the world’s biggest news audience in exploring the next phase of the adventure. Keep an eye out for our “Trusted Voices” in Yahoo! News, and please let me know what you think, what else you’d like, and what we could do better.

We’re going to keep exploring, trying things, changing boundaries. I’m excited that I get to be part of this era in American journalism.

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