This situation demonstrates how fundamentally the media landscape has changed.
- You can't really control what people do with your content.
- So what? The public good is better served when it's widely available.
- And, finally, if you recognize that fact and work with it, you can turn it into a benefit.
But when people demonstrate that they value what you're doing by using it – quoting, reassembling, linking – for God's sake work with that, not against it.