Wednesday, February 14, 2007

First out of the gate

We talked yesterday about a long list of ideas newsrooms can implement to help reach audiences online, and also asked you to think about highlighting online content on page one (like the Wall Street Journal, perhaps).

Kansas City must have been lying in the weeds on this one. They're first out of the gate with a flurry of activity this morning – three new online ventures, all highlighted prominently beneath the flag on the front page. One was specifically mentioned on our list (an online version of the typical business page feature about local promotions and other press release-type information); one was a direct steal from Sacramento (a paid, premium-content political site); and one was, I suspect, pure genius: an online site showcasing the editorial cartoons the paper wasn't willing to use in print. Gutsy – and surely irresistable.

Great start, KC. Kudos.

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