Tuesday, February 13, 2007

Beating TV on video

Newspapers are beating television stations in the race for local video advertising revenue -- and, presumably, beating them on audience growth, as well.

That's the substance of a new report from Borrell Associates, outlined in an E&P story here. The report says newspaper websites captured about $81 million in advertising from streaming video, compared with $32 million at television stations.

As Chris Hendricks said on the conference call today, we're in the final stages of rolling out new tools to make your use of video -- your own, and contributions from users -- much easier to handle. As many of our sites have already demonstrated, there are powerful new storytelling techniques available now that we could hardly have imagined just a few years ago.

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