In other words, when it comes to some blog readers, keeping them may be much easier than getting them in the first place–a finding that suggests the importance of good marketing for blogs ...
One interesting finding: the blog readers typically professed little stress about information overload in trying to keep up with their favorite blogs. When they got behind on reading posts, they just skipped the old ones. (Blogs apparently are not like the pile of New Yorker magazines you intend to get to–someday.)
Linked from SacredFacts