Tuesday, April 22, 2008

'Fonts are the clothes that words wear'

I've never had the time or training (or, perhaps, talent) to really indulge my love of typography, but it's real. I thoroughly enjoy intelligent, informed discussion of why certain fonts work, what designers are working to communicate and so forth.

Combine that with a certain fascination about politics, and it's no wonder I enjoy the detailed and intricate critiques that have been done about the choice of typeface by presidential candidates. Obama's use of the Gotham face has been widely discussed, Hillary's New Baskerville a little less so.

Now they're talking about McCain's use of Optimum, a choice that seems strangely appropriate when explained by the designers interviewed here.


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