I’m not a fan of the name, which sounds a bit too “we’re the journalists and we know better.” That’s not a great value proposition in the era of distributed media where truth is often sussed out among a multitude of voices, but there is value in placing all that content under a single platform.
I see it differently (what a shock). The intention is to differentiate McClatchy from commodity news and headlines -- not to separate ourselves from the readers. "Trusted" has lots of implications, of course, but a key objective is to declare that these reporters are doing more than one-dimensional reporting; in a real way, they're guides to help you fight through the thicket of data that everybody faces. We picked "voices" to stress that they are individuals, not packaged goods.
Maybe that doesn't work. What do you think of the name? Any other concerns?