You all are, right?
Owens' assertion is straight-forward, and seems right:
The best way to understand blogging is to blog. That’s why I say: All journalists should blog. You can’t get modern media without understanding blogs, and you can’t understand blogs unless you do it.I started this blog a couple of years ago primarily to learn how – and to make sure our editors learned to deal with blogs, RSS feeds and the like. I don't check on how often or how regularly folks stop by (and you rarely leave comments – have you noticed?) but I do know there's a steady readership, and I've learned some cool tricks like the widget that tracks my whereabouts (plazes) and how to tune Google Reader to generate the "I'm reading ..." list, and how see who's visited lately (the site meter link at the bottom).
Here's an even better reason senior editors should be blogging: an editors' blog is a fabulous way to communicate with readers. The debates, defenses and discussions you've had with readers one-on-one for all these years can now take place in front of thousands. You get feed back, you can reply, the conversation iterates.
I've noticed a couple of excellent blog entries by McClatchy editors lately. I'm sure there are many more (send me links, please), but here are a couple of quite different editor blog posts, from Melanie Sill in Raleigh and Pat Dougherty in Anchorage.