One other thing is clear to me: We will, sooner rather than later, eat these larger media corporations for lunch, unless they learn how to behave in a world of distributed media. Granted, that's the larger "we." I can't guarantee that Pegasus News will be The One, or one of the ones to pull it off. We've grown more quickly than you could have ever imagined with fewer resources than you waste in an afternoon. The "people formerly known as the audience" are mobile and transient and will abandon their old media habits without prejudice -- perhaps worse, without even realizing they have done so. Blogs, Wikipedia, Digg, YouTube, RSS, Flickr: how many had you heard of a few years ago? These and others have disrupted the hell out of media in general, but have had less of an impact on local media. That's changing, and fast. We thought we'd found a Big Media company that was ready to embrace that, rather than shrinking from it. I'm disappointed that we were wrong about that.
Thursday, March 15, 2007
'Eat media corporations for lunch'
Here's an intriguing short tale of a small, hyperlocal "distributed media" startup getting shafted in a deal with Big Media (Fox, in this case). It's interesting on several levels and worth a look (thanks, howardowens), but the real takeaway for me comes in this heartfelt conclusion: