Enlisting readers to improve journalism

How simple is this? NYT reporter Brian Stelter (@brianstelter) asked his Twitter readers (more than 12,000 at last check) to help him make an upcoming newspaper story better:

My blog post about "GMA" http://bit.ly/djbpT is the 1st draft of a bigger story. So please comment, annotate it, ask questions, poke holes!

Even more useful and impressive would be asking them to help shape and report the story in the first place

• What would you like to know about GMA?
• Should the story examine other morning programs or focus on one?
• Why does morning television these days? Does it?
• Do you know anybody inside GMA I should talk to?
• And so on ...

(Thanks to Dave Winer et al on

Rebooting the News for reminding me about this.)