Saturday, July 28, 2007

Circulation strategies

When I talk about how newspapers have changed, one issue is about how commodity headlines aren't much use nowadays. "We can't make a living telling people Dick Cheney shot somebody in the face," I often say.

I did so again in Charlotte recently, and somebody with a "Don't Mess With Texas" sign on her wall (okay, it was Regional Editor Hope Paasch) gave me a copy of this Texas Monthly cover:

I've also talked about newspapers' traditional marketing approach as being something like "Eat Your Broccoli." I think I like this pitch better.

P.S. I will start posting something besides pictures when I get time to think of something substantive. Might be a while ...


  1. Anonymous9:09 PM

    Well, that's quite the take on the old National Lampoon cover: