"Perhaps the most crucial determinant of perceptions of bias in the news, however, is the extent to which news coverage is seen as disagreeing with one’s own views. Individuals who feel most strongly about an issue tend to see their own side’s views as being more a product of objective analysis and normative concerns, and less influenced by ideology, than the other side’s views (Robinson, Keltner, Ward, & Ross, 1995)."
http://bigthink.com/ideas/39389
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