Sacre Boves Optimus Hamburgerus Fiant. Close enough for the girls we went with.
We tried to make our intentions clear. Early on we seized on a motto suggested by a Daily News colleague and attributed variously to everybody from Mark Twain to Abbie Hoffman: Sacred Cows Make the Best Hamburger. We wanted to class it up a bit, so photog and art director Ken Roberts, a seminarian in his younger days, dusted off his Latin for a rough translation:
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