An illustration for our newspaper motto in 1976: "Sacred Cows Make the Best Hamburger"

This discussion of the motto we adopted for the Alaska Advocate in 1976 is taken from my forthcoming book about the Alaska newspaper war: Write Hard, Die Free. There's a sample chapter here.

We tried to make our intentions clear. Early on we seized on a motto suggested by a Daily News colleague and attributed variously to everybody from Mark Twain to Abbie Hoffman: Sacred Cows Make the Best Hamburger. We wanted to class it up a bit, so photog and art director Ken Roberts, a seminarian in his younger days, dusted off his Latin for a rough translation:

Sacre Boves Optimus Hamburgerus Fiant. Close enough for the girls we went with.

Want to be advised about the book and exactly when next spring it will be available? Just write me at howard.weaver (at) gmail.com and I'll add you to the list.

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