This is just one from a series of marvelous ads created by Love Agency advertising for the Mint Vinetu bookstore.
I don't know a thing about the bookstore (translated website here) but I know I like it. A quick search turned up a series of YouTube poetry videos, too. One guidebook says, "Hooray for the lovely people who opened this very welcome second-hand bookshop with small attached café in Old Town. The choice of books, including titles in English, may be small but it’s the best anybody’s managed to do so far."