So, what’s with the logo? I’m glad you asked.
A Twitter friend says it makes me look “corporate,” which I don’t think she meant as a compliment. It’s definitely a high-class design, done by my pal Peter Dunlap-Shohl in Anchorage. But it isn’t intended to signal a move back to the executive suites.
Instead, it’s part of an experiment on my part. Thinking about the notion that individual journalists are (and need to be) now brands in themselves, I wanted to use a striking logo to identify my work across many platforms. Instead of using cute photos or the avatar-de-jour on Twitter and Facebook, I will use the same logo on both – and on the two blogs where I regularly comment, and on my business cards (when I get some) and my email signature (when I can figure out the html for that).
It’s been seven months since I left my job as VP/News at McClatchy, and I’m involved in a number of different projects. I am writing fiction, serving on the Publish2 board and advising them, doing video columns/stories with a small Sacramento company, maintaining (kind of) two blogs and Tweeting actively. I just accepted the assignment of writing an occasional column explaining American politics and culture to Canadians in a small new newspaper there.
All these things are just me, the iteration I’m calling Howard 3.2 at the moment. I figure the first phase was all those wonderful years of newspaper journalism in Alaska; 2.0 was Sacramento, both at The Bee and in corporate. 3.0 started when I left the nest, and continues to iterate.
Meanwhile, the logo abides.