- 53% found videos through their own exploration
- 52% found through recommendations from others
- 40% searched for specific videos
- Other forms of video findability - 18% following online recommendations from people they didn’t know; 10% via unsolicited email; and 9% via email or RSS feeds.
Sunday, May 18, 2008
We know from growing experience how popular local video can be on our sites, which just makes sense. People like to see things happen, and we're able to deliver more of that experience on the local scene than anybody else. (I counted nine video clips available from the home page of the Kansas City Star this morning; In Merced, where television comes from Modesto and Sacramento, all the Sun-Star reporters carry cameras, and their reports are the sole local video.) Video's popualrity presents another opportunity I hadn't recognized until recently: unlike most web content, viewers don't find most of what they watch through search engines. A survey of a thousand adults by Synovate yielded these results: