But for those who don't, I'm promoting the comment to the main page, here:
Howard, this is a "your mileage may vary" answer because it will certainly depend on the interest in the content.
This "article" was in our Top 10 articles on Tuesday for the combined knoxnews/govolsxtra sites.
http://www.govolsxtra.com/news/2008/feb/19/blogger-buzz-states-bragging-rights-game/
Today, this one is performing in the Top 15 on the combined knoxnews/govolsxtra sites.
http://www.govolsxtra.com/news/2008/feb/20/blogger-buzz-three-reasons-why-saturdays-biggest-g/
Both of these are sets links to blog postings. They were created using the Publish2 tool on a topic of very high reader/user interest.
I could easily create these without using the Publish2 tool. But it makes for quicker work and I'm all for that.
My work process is simple: Surf blog aggregators and blog search engines for appropriate content, bookmark the content in Publish2 with a fairly obscure tag. Get the RSS link for the tag in Publish2 and process through a perl script (which I found on the Internet) that outputs a bulleted list. It's format happy for our Ellington publishing platform. Cut-and-paste as "article" text.
The links can be gathered over time, by multiple users using the same tag or from multiple computers.
I hope that helps.
Troublesome roadblock at some papers: Making the blog inner workings open enough to allow the linking and the code tinkering.
ReplyDeleteNot enough support from the official online jobs, and perhaps a little turf protecting of those jobs and the access to make the changes.
Hope it changes.
Heck, let's take it further.
ReplyDeleteFree the in-house blogs. Let writers own them, code them, support them, promote them, pimp them out.
Have them use a standard template that allows for specific ad placement, in return for linking and promotion from newspaper websites. The newspapers sell to those particular placements.
Let the writers sell any other positions themselves and keep the money.
Harness entrepreneurial work.