Wednesday, January 30, 2008

Widget love

Here's a nice bit about a little widget that asks you travel and geography questions to promote a site called Travel Pod. The discussion of why and how it works is interesting; there's a taste below, and you can read the whole post here.

I got hooked on this travel widget for probably upwards of 20 minutes over the course of the day yesterday. Some people in the office were even able to make to the last level (they obviously paid more attention in history and geography). This is a perfect example of creating compelling content that people will choose to interact with and share, which is in line with your brand. An application dedicated to identifying places you would love to see in your lifetime, and a travel blog Web site.


Doesn't it seem like it would be easy enough to produce a compelling NewsQuiz or SmartAss widget that would work for us?
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2 comments:

  1. Anonymous7:46 AM

    Howard,

    We've got a News Quiz. Several sites use it but if others want it, they can contact me.

    ReplyDelete
  2. carlos alcala3:03 PM

    Howard:
    One of Melanie's task forces is working on stuff like this for the Bee's fun and games page. Initially, our thought is to link to things like this, but generating content would be great too. I'd love to be working on a local crossword, for example.
    Carlos

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