I got hooked on this travel widget for probably upwards of 20 minutes over the course of the day yesterday. Some people in the office were even able to make to the last level (they obviously paid more attention in history and geography). This is a perfect example of creating compelling content that people will choose to interact with and share, which is in line with your brand. An application dedicated to identifying places you would love to see in your lifetime, and a travel blog Web site.
Doesn't it seem like it would be easy enough to produce a compelling NewsQuiz or SmartAss widget that would work for us?