Chances are that few of you will ever visit Kennewick, Pasco or Richland, the three communities that make up Tri-Cities, WA. But all of you should visit atomictown.com, the entertainment website of the Tri-City Herald.
The entire online operation at the Herald is a continuing workshop in oportunistic innovation. When they get an idea at the Herald, they just do it. The site was a leader in getting high school football video online, runs a killer interactive garage sale workshop, and generally takes full advantage of available, open source tools to make things happen. The small staff there maintains a robust main website, special sites for Kennewick Man and the Hanford nuclear facility, news in Spanish and much more.
My current favorite is atomictown.com, and especially the way staff writer Bethany Lee translates her work into high-quality video. For example, take a look at Bethzilla, Music for Firday the 13th.
How do they do it? Andy Perdue knows: APerdue (at) tri-cityherald.com