Friday, October 13, 2006

Reinvention at the LA Times

You'll no doubt see the NYT story describing how the Los Angeles Times has assigned editors and investigative reporters to examine ways to reinvigorate their work and find new connections with readers. I recommend it.

Among my favorite nuggets:

'We shouldn’t be waiting for corporate headquarters or a think tank or a consultant to come up with ideas to secure our future,' said Marc Duvoisin, an assistant managing editor who will direct the investigation ...

'We realized we had to act fast or we wouldn’t have anything to act for,' said Vernon Loeb, the paper’s California investigations editor, who helped originate the idea.

–Howard Weaver

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