How much content? What price? How will it be collected? What effect will that have on online traffic, and thus revenue?
Hearst Newspapers President Steven Swartz says:
"Exactly how much paid content to hold back from our free sites will be a judgment call made daily by our management, whose mission should be to run the best free Web sites in our markets without compromising our ability to get a fair price from consumers for the expensive, unique reporting and writing that we produce each day."
I believe this is execuspeak for "I have no idea at all what I am talking about. I would like more money, though."
In fairness, there's some good sense elsewhere in the long memo this quote comes from. You can read the whole thing here.