Saturday, February 28, 2009

More mush about paid content

News item: Hearst newspapers will start charging for some content online.

How much content? What price? How will it be collected? What effect will that have on online traffic, and thus revenue?

Hearst Newspapers President Steven Swartz says:

"Exactly how much paid content to hold back from our free sites will be a judgment call made daily by our management, whose mission should be to run the best free Web sites in our markets without compromising our ability to get a fair price from consumers for the expensive, unique reporting and writing that we produce each day."

I believe this is execuspeak for "I have no idea at all what I am talking about. I would like more money, though."

In fairness, there's some good sense elsewhere in the long memo this quote comes from. You can read the whole thing here.

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