Good interview here; this is the quote I liked best:
You know, why do people buy music when you can download it for free? Why does iTunes exist. Because it's easier and safer and faster, not really because people feel some sort of moral obligation to pay for music. Ninety-nine cents doesn't matter as much as one-click simplicity. So they're not selling music. They're selling simplicity.
And that's what news sites must do: don't sell commodity news, sell what readers want: understandable, verified, trustworthy news that has been sorted and displayed in ways that can be digested by busy people.