McClatchy Chief Executive Gary Pruitt is one of those newspaper executives a reporter can get along well with because of qualities that are not always common to your typical CEO:
He leaves the jargon behind at interviews.
He is honest about bad news, making it easier to believe him when he delivers good news.
He believes in the product — good journalism — as fervently as he does in his duty to please shareholders (which in McClatchy’s case includes the company’s namesake family and a bunch of other unhappy people).
Trouble is, there isn’t much good news to tell about the newspaper business.