R.E.M. is introducing a new album on the music/social networking site iLike, bypassing traditional record company PR and marketing. Like the Radiohead "pay-what-you-want" online download, it's a radical and untested new platform.
Here's the best quote I've seen about why:
'It was one of those ideas that was presented to us and it seemed like a good one so we ran for it,' R.E.M. frontman Michael Stipe told Billboard.com.
He also noted that the way people embrace music 'has certainly changed in the last 5 or 10 years. I think you can either go with it or sit back and watch it happen, and I would rather be out on the field than in the bleachers.'