Here's the past of Andy's message I liked best:
Last night, I got an email from the owner of [the Winecast sponsor]. He said he thought this episode was great and he was heading to the store to buy some sparkling wine and a machete so he could learn how to do this.
He ended the email by saying, "Thank you for letting me be the sponsor."
Those eight words sum up our goal: to produce content so interesting and compelling, our advertisers are thanking us for the opportunity to have access to our audience.
It all starts with content.