Wednesday, October 17, 2007

A roadmap to tomorrow?

Pat Dougherty in Anchorage flagged this post from the new MediaShift Idea Lab blog (which ought to be amongst your RSS feeds): Jay Rosen's formula for online success.

While I distrust any simple list or formula in matters that are evolving as quickly as this, there's no denying that Jay has assembled a potent recipe. It comes as close as anything I've seen to a roadmap for the near future.

The best news? This is all stuff we can do – and in many cases already are. As we settle into a more familiar relationship with the emerging online gestalt, all this will seem as natural as subheads and agate pages – things we naturally know we need to employ in pursuit of the big mission: public service journalism.

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