Tuesday, November 21, 2006

Current TV's Pro-Am model
for user-generated content

They call it VC2 (for viewer-created content) but in fact the hundreds of video productions on Current TV can also be recognized as another form of citizen journalism. Here, as we've discussed in earlier postings, the emerging model is the "Pro-Am" construct, where volunteers supply the content, but professionals select it, shape it and ultimately determine what makes the cut. Importantly, Current goes out of its way to help viewers succeed as video producers, including extensive online tutorials.

Here's a taste of the interview at NewAssignment.net, featuring Robin Sloan:

[W]e make decisions in a spirit of collaboration, taking cues from the [viewer feedback] on the site, but acknowledging that the responsibility for a good, informative product is ultimately ours. What that often means, practically speaking, is that our amazing VC2 team will work with a producer to polish a piece before it goes on air. A lot of what you see on TV is literally a mix of organic uploads and professional polish.
–Howard Weaver

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