Tri-City Herald reporters worked with interactive colleagues to produce a series of simple video introductions that auguments a recent series of prospects for pandemic flu in the paper's Mid-Columbia region. Their reports (which can be found here) sometimes presented information independent of textual reports, but more often were simply introductory. Even in those cases, however, the effort added considerably to the presentation, helping give a human face to the reporting and introduce staffers to their audience. The Herald – which was a company leader in putting high school sports video online – continues to get a big bang for a small video investment, and they keep pushing the fences.
– Howard Weaver
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