Tuesday, September 07, 2010

'Thank God for Title IX' — my American River Adventure


Since nearly all human experience is disintermediated nowadays, there is of course a YouTube video of just the site of my adventure on Labor Day. 
As nearly as I can reconstruct, we crashed into the large rock at the end of the Parallel Parking chute; the rock is very briefly visible in the near right foreground at 1:27 of this video. Barb and I were thrown out the left side of the raft, which then bumped the Parking Garage wall and continued through Catapult Rapid, without us.
Barb surfaced and swam to the left bank, away from Catapult. I am not nearly as strong a swimmer and so was washed through Catapult, roughly down the chute seen at 1:42. I was underwater for some time (surely less than it seemed) and distinctly remember the strange quality of the green, filtered light and the cloud of bubbles that surrounded us. I tried to push Barb upward (she remembers only being touched, or restrained) but we quickly separated. I broke the surface for one breath but was then caught in the waves and couldn't predict when my head would surface. It did now and then and I gulped air (and some water). I was trying, with limited success, to float as we'd been instructed, feet downstream and head up. Judging from the large contusion on my upper left thigh and various other scrapes, I did encounter some rocks, though I don't remember that. 
Somewhere at the end of Catapult Rapids (after the spot where the crew "high fives" in this video) I swept past our number two raft, unable to reach them. Shortly thereafter I caught up with my own raft, which was waiting. I missed the first paddle extended toward me but was able to grab Maureen's longer guide's paddle. She pulled me up to the boat, grabbed my life jacket and yanked me into the raft like I was a little kid.
She's not a big girl. I'd peg her in her late 20s, a classic California blonde with braided pigtails and a frequent smile. 
You go, Mo. She flexed her biceps for me later on the bus back; thank God for Title IX. 

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Tuesday, August 31, 2010

News vs coffee: It’s still about value, not price

We often confuse cost with value when thinking about what people will pay for. There’s a crucial, oft-neglected distinction, and recognizing that reality is central to determining the future of paid media.

Years ago we made a useful analogy about paying for a cup of coffee vs paying for a newspaper. I used it first, as nearly as I can tell, in a 1996 strategic plan for digital publishing at McClatchy:

... at the end of WWII a cup of coffee and a newspaper each cost about the same -- let’s say 10 or 15 cents; today a cup of coffee can fetch $3.00, while a newspaper at most costs 50 cents. The essential difference is that the coffee sellers learned to give their customers choices --  you can go to any espresso stand in any airport in America and order a double tall decaf skinny latté. They added value to their basic product.

The distinction between pricey coffee and cheap news is more nuanced than that, of course. In addition to offering choices, coffee houses created a cultural dimension to enjoying their product; think about the way Starbucks adapted the concept of the “third place” as a profitable niche between your home and office. 

Coffee itself is a commodity, and nearly any cup will serve the utilitarian purpose of spreading caffeine through your system. The same is often true of news: pretty much any source can give you basic facts and headlines about most things. Coffee houses overcome the commodity problem by offering not only many choices but also sociability, relaxation and a sense of community. They’ve created coffee snobs who can discern the difference between the tang of Kona roast and the smoothness of a nice Sumatran. (I know this; I am one). They’ve made coffee a broader and richer experience than simply an injection of caffeine. 

News companies haven’t done nearly as well, although there are some important exceptions. Almost any news consumer can tell the difference between the products of the New York Times and those of Fox News, and many choose which to consume precisely because of that. For a Fox News customer, the NYT is *not* a commodity replacement, and vice versa.

Others are trying hard. I’ve worked some with the Civil Beat organization in Honolulu, a membership (subscription) digital news service. They’ve picked their target carefully: in-depth, local civic news. They foster community through f2f meetings for members only, by focusing on coverage others aren’t providing (especially investigations and analysis), by maintaining easily accessible archives to help bring context to coverage, and much more.

Huffington Post is recognized as a leader in applying “virtual goods,” theory to its community, applying lessons learned from online gaming. You can earn digital merit badges based on levels of participation that in turn confer some status benefits on the HuffPo site. I’m sure others are doing similar (and I hope more meaningful) experiments. I wrote about the concept possibilities for virtual goods in news communities a while back; see Why is a Facebook beer worth more than your news story?

I was reminded to revisit all these ideas this morning when I saw “The Oatmeal” illustrated post about people who pay for all kinds of things but flinch at 99¢ apps for their phone. The same was true about shareware, a system where you downloaded and used software for free but were asked to voluntarily pay something to defray costs and support the programmers. (The general failure of the shareware system helped ruin my faith in peoples’ inherent willingness to do the right thing).

Have a look at The Oatmeal’s commentary, one panel of which is used above. Then think about the same argument relating to news, and whether there are ways to make it something other than a free commodity, something with enough value to attract paying customers.

Posted via email from edge & flow

Wednesday, August 25, 2010

Like books of old, today's web is in its swaddling clothes

Excerpt from an essay I wrote in 1999 about — you guessed it — "the future of newspapers":


"While we know the impacts brought by new digital media will be profound, none among us is able to divine their precise shape. The pace of change in the networked era is such that we are denied the luxury of extended study and careful reflection. The product development strategy of the digital age, it is said, is: Ready, Fire, Aim.

"Our uncertainty should come as no surprise. We know from history that it took more than 50 years for Gutenberg's invention of moveable type to result in the creation of anything that would be recognized today as a book. After Gutenberg, somebody else had to discover the form that best took advantage of his technology -- things like legible typefaces, numbered pages arranged in chapters, hard covers to bind the work together coherently in a convenient, portable size. Indeed, books printed between the invention of Gutenberg's press in 1455 and about 1501 are known to collectors today as incunabula -- taken from the Latin for 'swaddling clothes, indicative of a technology in its infancy.

"Similarly, the invention of moving pictures  in the 1890s did not immediately result in what we know today as movies. Here, too, was a technology in search of a format. Motion pictures initially were simply films of stage plays. It took time to discover the elements of cinema we all take for granted at the movies today: close-ups, flashbacks, shifting focus and so forth.

"The parallel between incunabula  books and those early moving pictures and what is happening today on the World Wide Web is inescapable. The technology has been discovered; we are searching for the format."

Posted via email from edge & flow

Monday, August 23, 2010

Turtles all the way down

I gave up on ‘truth’ a long time ago, 

but I’m having a hard time letting go of facts


I know folks have been fighting about “What is truth?” since way before Aristotle, and I’m comfortable leaving that debate to poets and philosophers. Obviously, it’s a topic way above my pay grade.


Until recently, however, I still placed a lot of faith in facts.


I cautioned journalists over several decades to remember that “truth is a plural noun ... there’s a lot of truth out there.” Instead of concentrating on somebody’s protean definition of truth, we tried to focus on things we could measure: accuracy, fairness, accountability, documentation.


Lately I’ve come to a deeper realization of how the nature of fact and authority themselves have fundamentally changed. I haven’t yet come to grips with what this means.


In the old days (five years ago) one poster child for this debate was Wikipedia vs Britannica. If a crowd-sourced, infinitely editable, volunteer encyclopedia could trump the venerable text with all its credentialed authority, we’d know some kind of milestone had been reached.


In many ways, the battle was already over by then. Wikipedia was already quickly craigslisting Britannica’s business model and seemed sure to outlast it. We were losing Britannica. so the question was mainly about what that was going to mean. Was Wikipedia really as good?


Web triumphalists were certain it was. To confirm that, they delighted in citing a study published in the journal Nature, usually asserting that it had found Wikipedia was as good. Inconveniently, the study didn’t actually say that.


Nature’s press release was more qualified than that, saying that “Wikipedia comes close” to matching Britannica’s accuracy. Even that, it turned out, was considerable overstatement.


What the study actually found was that Wikipedia had 100 errors for every 75 in Britannica. The actual numbers were that the Britannica articles studied averaged 2.9 while Wikipedia averaged 3.9. Now, I was schooled on newsroom math, but my calculation says that four errors instead of three errors per article amounts to 25% more errors. That’s hardly trivial.


I made that point in the comments section every time I saw somebody cite the study as “proof” of Wikipedia’s success. Almost nobody even acknowledged the challenge, much less bothered to consider it.


I was frustrated by that at the time. This was arithmetic, damn it. How could people just ignore it?


I understand better now. The real debate was over the nature of facts, and I was trying to assert one particular kind of fact (math) to make my point — but I was already too late. The post-modern fact train had already left the station. If enough people wanted to think Wikipedia was equivalent, nothing as small as mere arithmetic was going to change it. 


Now I realize that’s okay. I'd still argue some things require precision and hard facts — chemical reactions come to mind, or surgical procedures — but for many debates these days, “fact” is itself debatable. 


At one level this only recognizes a reality we long ignored. Few of the “facts” that were the foundation of my education were absolute. History books are written by fallible, often prejudiced people. Scientific theories, once memorized, will summarily be eclipsed by new data or another discovery. The scholars upon whose authority Britannica was founded knew this, and in the academy they’d argue endlessly about the stuff that later became typographic fact in their encyclopedia.


At some level, the experts in any field are telling us we weren’t smart enough to follow all the details, so we’d have to take their word for it.


And of course that’s largely true. You and I are never going to know enough about the history of Islam or the probability of Iran making a nuke to render reliable independent judgments. We have to rely on expert knowledge, and that means trusting somebody.


That trust is shifting. The catchphrase today is “algorithmic authority,” and the most illuminating and articulate spokesman I’ve encountered is Clay Shirky. It’s a gross over-simplification to put it this way, but you can think of this as a shift toward “trusting everybody.”


This turns Thoreau and Andrew Jackson and a lot of Enlightenment philosophy upside down, of course. (Thoreau: “Any man more right than his neighbors constitutes a majority of one.” Jackson: “One man with courage is a majority.”) Philosophers and polemicists will continue to insist they’re right — that there is a singular truth out there somewhere, independent of what our collective wisdom says about the subject. But in practical terms, this game is over.


News media and politics provide clear examples. It no longer matters if I think there is documentary evidence of Obama’s birth. Huge percentages of American voters think otherwise — for whatever reason — and they will act on what they believe. “Authority is as authority does,” Shirky has noted, and we must now learn to deal with the consequences.


The “wisdom of crowds” is both broad and deep, but it is not ubiquitous. James Surowiecki, who popularized the concept, was careful in his book to point out that crowds are wise only in certain, constrained circumstances: for example, when they are diverse, when they allow every voice to be heard, and so forth. Most folks who cite the wisdom of crowds don’t know that, and may end up putting trust in conclusions drawn by crowds that are anything but wise.


Algorithms, likewise, are subject to distortions of their own. Google’s “page rank” algorithm is often cited as a prime recommendation for crowd-based authority. It is useful and hugely successful, to be sure, but it is also the product of decisions made by a select few individuals in total secrecy. Few of the people who simply “Google it” to answer questions understand that.


Making these kinds of cautionary points to algorithmic advocates isn’t easy. Too often, their faith is built on unexamined assumptions that aren’t as firm as they imagine.


Shirky, characteristically, faces these issues head on. In acknowledging the lack of “root authority” for any definition of fact, he cites the old tale of “turtles all the way down”:


A well-known scientist once gave a public lecture on astronomy. He described how the earth orbits around the sun and how the sun, in turn, orbits around the center of a vast collection of stars called our galaxy. At the end of the lecture, a little old lady at the back of the room got up and said: "What you have told us is rubbish. The world is really a flat plate supported on the back of a giant tortoise." The scientist gave a superior smile before replying, "What is the tortoise standing on?" "You're very clever, young man, very clever", said the old lady. "But it's turtles all the way down! 


Later, Shirky amended his conclusion: “I lied before. It’s not turtles all the way down; it's a network of inter-referential turtles.”

Posted via email from edge & flow

Monday, July 26, 2010

Our first fruit harvest


We picked a few plums (on the right) and nectarines this morning, the first significant fruit of the season for us. We lost the cherries to the birds, and most of the other fruit isn't ready.
The trees are heavily fruited this season and we'll have a lot more than in recent years if it all comes to harvest: many more plums, peaches, pears, apples. Figs and jujube look good too (just one tree each).

Sunday, July 25, 2010

Summertime at Redwing

After an unusually cool spring and early summer, we have some heat at Redwing — not often the triple digits we see this time of year, but lots of bright, hot, mid-90s days.

Most of the garden crops and fruit trees look good, especially melons, tomatoes, plums and nectarines.

Posted via email from Wine country crops

Saturday, July 24, 2010

Meaning must be made, not discovered

He knew that there could be no meaning to someone who was dead. Meaning came out of living. Meaning could come only from his choices and actions. Meaning was made, not discovered ... The things he’d wanted before — power, prestige — now seemed empty, and their pursuit endless. What he did and thought in the present would give him the answer, so he did not look for answers in the past or future. Painful events would always be painful. The dead are dead, forever.


Karl Marlantes

Matterhorn (Chapter 23)

Posted via email from edge & flow

Thursday, July 08, 2010

Worth remembering

The rules of conduct, the maxims of actions, and the tactical instincts that serve to gain small victories may always be expanded into the winning of great ones with suitable opportunity; because in human affairs the sources of success are ever to be found in the fountains of quick resolve and swift stroke; and it seems to be a law inflexible and inexorable that he who will not risk cannot win.


—John Paul Jones

Posted via email from edge & flow

Sunday, May 30, 2010

Thoughts about 'writing for the web'

Believe it or not, I’ve never really thought specifically about writing for the web.
I think that’s because I don’t believe there’s really any difference between writing online and writing elsewhere.
This is not to say that all online writing follows the same pattern or that analog writing is perfectly adaptable to the online world. Tweets (of which I have now posted 1,739) and blogs (I have several, and have been doing it since 2002) are obvious examples.
Writers have always tuned their voice to the medium in question. News articles aren’t magazine articles aren’t novels. Television news isn’t television comedy. Movies aren’t theater. This, I think, is the key insight in understanding how to communicate best in whatever forum.

Thus, Rule One: Know thy forum.
You can’t write successfully online if you aren’t immersed online. You learn blog conventions by reading blogs. You learn Twitter by tweeting (and following good tweeters).
If you haven’t spent hours on end grazing across the web, you aren’t going to understand what it is that causes a reader to give up and click elsewhere. You won’t realize that if your blog looks the same every time a reader clicks (even during the same day), she’ll soon look elsewhere. You won’t know that referring readers to choice items from others — retweets, we call that — is an excellent way to keep them following you.

Rule Two: Escape is only a click away.
Online readers have no patience. I read somewhere that an episode of The West Wing had about twice as many words as a television drama 10 years earlier. Newspaper research proves conclusively that a high percentage of readers falls away every time you ask them to turn the page. Cable news crawls and split-screen pictures are evidence of diminished attention span.

Rule Three: The biggest turn-off is an unanswered question.
Patience is tested (more accurately, demolished) by writing that leaves readers confused rather than enlightened. You must know why they’ve come to read your piece, and make sure that impulse is satisfied. Afterward, you may be able to entice them to spend time with other things, but they won’t hang around long enough to find them if their initial itch isn’t scratched.

Rule Four: Reading online rots your brain.
It’s apparently true that spending time online does indeed diminish thoughtfulness, concentration and patience. Nicholas Carr writes in the current issue of Wired, “Even as the Internet grants us easy access to vast amounts of information, it is turning us into shallower thinkers, literally changing the structure of our brain.”
I’m not sure what a writer is supposed to do with this knowledge, but it seems imperative to know it.

Rule Five: These rules don’t actually mean much.
As I suggested in the second paragraph, there really isn’t any singular kind of writing for “the web.” There isn’t even any singular “web” at all. It exists only in the intentions of its users and is as varied and differentiated as they are.
For instance, I suppose the most important writing on a porn site might be the single word MORE, with a hyperlink. On the other hand, substantial journalism can and does flourish online; in the right environment, readers will navigate through a great deal of complex and challenging prose to get to the nuggets inside.
Take a look at longform.org, a site designed to highlight long narrative journalism. It’s particularly tuned to serve the site Instapaper, which makes it easy to archive a long online article for later reading. (It is a particular delight on the iPad, which itself is a delight for reading when compared to a VDT screen).
Nobody knows just yet how profound the iPad effect may be, but it seems likely to me that App-based reading will be vastly different than web-based reading. Apps offer a curated, bounded exposure, and can be tailored to combine typography and  illustration to augment and amplify the words in ways websites (with the ubiquitous exit just a click away) never can. If I click on my “NPR addict” app or my BBC app, I have made a decision to seek a specific information experience, and I will approach what I find there differently.
John McPhee once told me his years of apprenticeship at Time Magazine — where he wrote countless short entertainment articles — was valuable mainly because it taught him that every story has to “stand up, move, and find a place to sit down.” Beginning, middle, end. 
Online writing is not so different, I suggest.

Sunday, April 04, 2010

Salvation? Forget devices and work on 'modeless innovation'


Ethan Kaplan (blackrimglasses) has more precisely said what I’ve been trying to say about the tiresome question, “Will the iPad save [insert medium here]?” He said, “Newspapers ... should think more about modeless innovation and less about atomic device specific innovation. One device does not beget a reinvention of a dying model.”

Modeless innovation. Yes, that’s it.

To me, that means “create something valuable to share.” Screw the delivery media, the “atomic specific devices." All of them. Instead, learn how to enrich users’ lives. Help promote and serve community. Become indispensable by making some part of their lives better.

When I started using the internet, Gopher was the best information retrieval system around. FTP was a killer ap. Email was magic (except none of your friends used it yet). 

One day, perhaps soon, the web will seem as antiquated and clumsy as those. The iPad will collect dust. Who knows what the hell the technology will be? I have near-boundless confidence in teenagers and garages. Quantum computing, anyone? Mindcasting?

No matter. Have something valuable to share. Have something worthwhile to say. Contribute something to the common good.

Modeless innovation, baby.

I’ve been thinking hard lately about how virtual goods and social media relate to what we call news. I wrote a little, and hope to write a lot more. But pretty much everything I’ve been dreaming comes under the heading “modeless innovation.”

Friday, April 02, 2010

Have iPad critics fallen into an echo-chambered trap like the news industry?

The self-referential nature of most “future of journalism” discussions is evidence of the very problems they lament. Reading much of the pre-iPad criticism, I’ve realized that’s often true of the open-as-religion crowd, as well.

The iPad is bad, they say, because it’s closed. There are things you can’t do on it that they sometimes want to do. It’s not a “real computer” because you can’t open it up (actually or metaphorically, I presume). Cory Doctorow’s jeremiad is a particularly pointed example, much praised and linked to by CPU curmudgeons.

If you can’t open it, you don’t own it, he declares, certainly implying that he doesn’t own a modern car, which no shade-tree mechanic or home hobbyist can open up and tinker with any more. In fact, many of the arguments about the iPad are well mirrored in that analogy.

"Without the open Apple II or Commodore or whatever, I’d have never learned to program," some complain. Well, doubtful. The world saw its last generation of tinkerable autos some time ago, yet today’s cars are safer, more reliable and less environmentally destructive than their predecessors. They’re better for everybody, really, except the guys who want to tinker.

Yes, there are plenty of folks who wish they could still pop the hood and fix things. As the owner of a 1967 Jeepster, I understand. But "closed" automobiles didn't signal the end of mechanics or car designers.

BTW, the iPad isn’t going to take away your Dell or MacBook, is it? Go ahead, program there, all you like. Let a thousand flowers bloom.

The other consistent criticism is that the iPad is designed mainly for consuming content, not creating it. Even if I thought that was fair (I don’t), I’d have to ask, “So what?”

People who protest that it’s simply a beautiful device for reading/viewing/playing prepackaged media must think there’s something wrong with enjoying a beautiful packaged book or song or video.

Cory recalls that he gave away or traded comic books he bought as a kid, and that such fan interaction helped create an appetite and market for comics. I was a comics fan and trader as well, but mentioning that by way of criticizing Marvel because you can’t freely give away its iPad comic is preposterous. As a kid, Cory could give away only the comic books he purchased, and he could give each away once. Online we can (and do) give away hundreds of thousands of individual content units: books, songs, comics, whatever. (This is usually called “sharing” rather than "giving away,” but whatever). I fully understand the digital duplication jinni is long since out of the bottle and I’m not asking to have that debate again. But why insult our intelligence by comparing comix-as-atoms with comix-as-bits?

Cory also sets up a preposterous straw man by defining those who like prepackaged media as one of Wm Gibson’s consumers: “something the size of a baby hippo, the color of a week-old boiled potato, that lives by itself, in the dark, in a double-wide on the outskirts of Topeka. It's covered with eyes and it sweats constantly.”

This is the place where this brand of critics fall most deeply into the same kind of echo-chambered trap as the news industry — by thinking that most people should think and behave like themselves. But most people are not and will not ever become creators of sophisticated media. Instead they’re working in bakeries and insurance offices and having babies and teaching people to play the fiddle.

They don’t want to make a lot of “content” and they don’t need to. They do want to “consume media.”

The People Formerly Known As the Audience — as Jay Rosen brilliantly characterized them — have a lot more clout and choices and opportunity nowadays. Yes, hierarchical relationships like the one between editors and readers have changed forever. That's a good thing.

But you know what? We’re still audiences a lot of the time — by choice. Cory & Co. think that makes us sweaty, colorless and and covered with eyes. I don’t.

—30—

Caveat: I have reservations and questions myself about the “iPad ecology” about which Cory and others complain. Reflecting my particular bias, I’m worried about the relationship of news publishers and the iPad application gatekeepers. I’m guessing it will end working something like a bookstore — owners decide which books to carry, but don’t edit the ones they sell. They can decline pornography if they want to, or other subjects but will pay a heavy price for every subject they chose to exclude. But I don’t know that, and it’s a central question news companies need to answer.

Friday, March 05, 2010

Yes, most of us are still media consumers, and that's iPad's appeal


John Battelle and my many friends who can’t wait to disparage the iPad as “passive,” “old-school” or proprietary need to take deep breath and calm down.
None of them had such harsh criticisms about the Kindle, a far more restrictive and decidedly more passive device. Most of them carry netbooks that are underpowered, cramped little boxes with almost no aesthetic appeal. Why are they so bothered about the fact that the iPad will (reportedly) be a gorgeous canvas on which all kinds of media — yes, including interactive media — can be enjoyed?
Yeah, you won’t use the iPad to create the rich media. So what? 
Many of them criticize me every time I mention “consumers.” Yet the fact remains that most people — overwhelmingly so — consume most of their media diet; they are not co-creating much of it at all. The stuff they do create — social media, mainly — will work fine on iPad. 
These critics might consider that a third of the country doesn’t have broadband access. They should look at the statistics that show content creation vs consumption is more lopsided than the standard 80/20 rule of thumb.
Until the next-best device comes along, most of us will enjoy having a well-designed, easy to use, highly portable device for reading the new enhanced Penguin books or Condé Nast magazines or whetever other wonderful new media will populate the new ecology.

Thursday, February 11, 2010

Why is a Facebook beer worth more than your news story?

As Chris O’Brien asks at the PBS IdeaLab, “Why will people spend $1 to send you a virtual beer on Facebook, but not to read a news story online?”

Good question — and there’s a lot more than a dollar at stake. Americans are spending something like $1.6 billion a year for “virtual goods” — that is, things that exist only in cyberspace, like that Facebook beer, or status upgrades in a game — but we’re told they won’t spend squat on news. What’s up with that?

If you’re a journalist, your first impulse might be to ask “What’s wrong with them?” But a far more useful question is to ask “What’s wrong with us?”

There’s only one reasonable explanation: people spend discretionary money on the things that matter most to them. If it turns out that buying intangibles to enhance experience in a virtual (non-physical) world is worth more than consuming another isolated, incremental news fact, that’s where their dollars will flow.

These distinctions aren’t all black-and-white, of course. (Honestly, these days, what is?) Some news consumption is related to the immersive, satisfying virtual experiences people pay for; by and large, organizations that provide some of that experience — not just a collection of individual factoids written in a peculiar news dialect — tend to be doing better than those that don’t.

But news-as-social-community happens by accident nowadays. What would happen if a news organization set out to make its product immersive and satisfying on purpose?

Writing in TechCrunch, Susan Wu said, “Virtual objects aren’t really objects – they are graphical metaphors for packaging up behaviors that people are already engaging in.” That sounds like something that could very well apply to an online community defined by common interest in civic affairs, doesn’t it?

Sharing and caring about news is an inherently social activity.  “Everybody who is interested in Ahmadinejad” or “People worried about a property tax increase” certainly comprise communities. The problem is, news organizations don’t treat them like communities — don’t feed and nurture and satisfy them — and so they fragment and drift apart. Much of their value drifts away with them.

Why would somebody spend real money on a virtual rose or make-believe beer on Facebook? What Susan Wu said: because it’s a graphical metaphor: it stands for something, it’s part of an integrated system that rewards participation.

An individual news story is itself a virtual good. What’s missing is the community environment in which it is recognized as valuable, an ecology where caring about the news becomes satisfying and rewarding social behavior. Instead of becoming an integral part of a social community experience, consuming news stories remains an isolated individual act.

When somebody creates a social ecology around news, I’m willing to bet they’ll also create a place where the virtual goods we know as “news stories” become valuable for their creators.

Saturday, January 30, 2010

iPad will help us most when it disappears

Both in anticipation of and reaction to the Apple iPad, people playing the Future of News Game tended toward superlatives. It would save traditional models, some said, by making Plain Old Newsprint pretty and shiny and worth charging for. Others looked at the missing Flash plugin and multitasking capability and dismissed the device as irrelevant.

They’re both wrong—and the truth isn’t somewhere halfway in-between them, either.

Here’s the most important thing about the iPad: it can be one of the biggest steps yet toward taking the technology out of our way and letting human beings get on with communicating, creating and consuming news. In much the same way the desktop metaphor and mouse made computer power more accessible than the command line, iPad’s touchscreen, instant-on availability, intuitive interface and extreme portability promise still greater opportunity.

If the Macintosh was “the computer for the rest of us” (and it was), maybe the iPad will be “networks for the rest of us.” If it’s easy, intuitive and relatively cheap to experience constantly updated Facebook and Twitter and the New York Times on a bright, colorful screen, doesn’t it make sense that more people will do so?

The technoids who instantly set upon the iPad for what’s missing — Flash, total multitasking, no camera, no SD slot, yada, yada — don’t get it. Apple didn’t build the iPad for them (although I’ll bet most will end up owning one). They built it for the people who love it when technology “just works.” (It’s also illuminating to see what these critics had to say about the iPhone in version 1.0; they look silly now. By the time iPad cycles through a few software and firmware updates, today’s arguments will be even more hollow.)

It’s also obvious that expecting a miracle cure for what ails newspapers and magazines is deeply stupid. The fact that the iPad’s roughly the shape of a published page, or that it will be used primary by holding it in your hands doesn’t offer any new hope for content created by hierarchical, top-down newsrooms that haven’t figured out consumers are in control. People will get news about subjects they want, when they want it—and many will be creating it, as well. What the iPad’s likely to mean for them is that they’ll get what they want easier and consume it more pleasurably—but it will be what they value, not what a gatekeeper decides to give them.

Here’s what I think—and devoutly hope—will happen: the iPad (and even better devices sure to follow) will enrich human beings by removing technological barriers.

For all their failings, newspapers were equally accessible to everybody who could read: cheap, portable, intuitive, ubiquitous. Poor boys had about the same chance as bankers to keep up with the news. Good newspapers worked to shape content to meet a wide range of interests—football scores and shipping schedules and how-they-voted charts—because they knew a lot of different people would be looking through the window those pages opened.

Alan Kay, the computer visionary who famously declared Macintosh “the first computer worth criticizing, hasn’t weighed in directly on the iPad as far as I know. It’s hard to imagine that he won’t see it a significant realization of his Dynabook dream, a tool that makes information and communication ubiquitous and makes devices disappear.

In the middle 1980s, Kay visited Alaska for a lecture and was interviewed in the Anchorage Daily News, articulating intoxicating ideas that helped awaken me to the brewing information revolution. He was careful even then to caution against focusing too much on devices. “The music’s not in the piano,” he said. “If it was, we’d have to let it vote.”

When iPads start arriving two months from now, we’ll be a lot closer to realizing his long-time vision.

The device is becoming as simple as a newspaper—and infinitely more capable. It’s now up to producers to be sure what they offer thrives in a world where accessing their work (or a competitor’s) is as easy as picking up a book, or the newspaper.

Friday, December 18, 2009

Hegemony Watch

I'm planning to keep an eye on developments that suggest a growing concentration of media power in ever smaller circles—at the moment, mainly Google.

I'll comment here when I have anything substantial to say. Otherwise, I'm going to post quick comments and links on The Weaver Wire at posterous.

Saturday, December 12, 2009

Revenue for news: What if we're asking the wrong question?


Some time last week, the usual suspects were riffing on Twitter about a post called “
Where does the paywall go?” that postulates most website activity comes from a very small percentage of readers and they, consequently, must not be “paywalled off.”

Jeff Jarvis' Twitter question was phrased thusly: “Okay, so where do you put the paywall? No seriously, look at the data.” The obvious implication was that there wasn’t anywhere to put one.

I replied that I’d put it “just this side of what’s worth paying for” and was immediately dismissed by some for having missed the point.

Uh, no. That’s the whole point, isn’t it?

I tried again. Where to put the paywall may be the wrong question, based on status quo assumptions. If we’re having a paywall discussion, the more fundamental question to ask is whether you've created something worth paying for.

I realized later that a lot of folks just can’t envision a news product that’s worth paying for. While pundits nod toward 
The EconomistWSJ and a few speciality sites, their overwhelming consensus is that readers don’t and perhaps can’t find direct, transactional value in news. If you assume internet advertising is the primary way to pay for creating content, then you havede facto assumed that maximum traffic and/or clicks is essential.

This general question surfaced a bit later when Jay Rosen tweeted “
The Big Portals’ Battle For Local: I don't think any of them--AOL, MSN, Yahoo--have cracked the code.”

I replied,  “What if there's no code to crack? If grail is ad-supported local accountability journalism, I'm beginning to doubt it.”

That drew no replies.

Wednesday, November 25, 2009

How do you resist global information hegemony?

What if civic news has always been a niche market and we just didn’t recognize that? Mixed up with the sports readers and food page readers and folks who just wanted to see what was on TV, the people who bought and read the newspaper mainly for civic news probably were no more than a fraction of the total “news audience” all along.

This is at odds with my sense that most people are inherently social creatures — that we’re motivated by civic urges, want to participate, like being part of a community bigger than ourselves. I often argued that the most important thing newspapers did as mass media was to “provide the vocabulary for civic conversations.” Even people who read the paper mainly for sports (or whatever) presumably glanced at the front page, saw some headlines, got sucked in to some level of awareness of the civic life around them. Maybe that little bit was enough.

But maybe that limited, serendipitous exposure never really mattered; perhaps we simply flattered ourselves that it did. Maybe only a small percentage of citizens ever thought about issues and made reasoned decisions; perhaps they were then and now remain the only ones who need sophisticated, nuanced civic news.

It’s pretty clear now the overall business model that enriched newspapers over most of the last 40 years was largely accidental. Newspaper publishers never had a strategic plan to have television eliminate half their rivals, leaving them with non-competitive pricing power. I doubt any ever realized their audience-building packaging decisions — news, sports, business, features, comics — were mainly artifacts of production and distribution realities. We delivered all that content in one newspaper package because that was at the time state-of-the-art: the best, most cost-effective way to distribute on a daily basis. There was no natural order involved.

Media success is still driven by distribution prowess and uneconomic, accidental circumstances, but those no longer work in favor of newspapers. Google is today’s dominant example.

No less than the organizations that ruled the infosphere in prior decades, Google’s success owes much to fortune and circumstance. The founders never set out to create an Adwords and Adsense behemoth. There’s no evidence they associated their indexing and searching with advertising, or that they initially contemplated the network effects that would one day give them near monopoly power of their own.

In fact, Larry Page and Sergey Brin were opposed to "advertising funded search engines," they wrote in early days, and they didn’t come up with the idea of search-driven ad sales or the mechanisms to power it. Those were developed elsewhere, and Google became good at it only after settling a court case and licensing Omniture technology from Yahoo.

It’s important to understand this not because it diminishes their accomplishments – they had many brilliant insights and have executed splendidly – but because it adds a different perspective to all those admonitions to “do what Google would do.”

You can’t.

Newspapers were protected against competition by barriers like the expense of presses and costs of delivery. Google’s supremacy grows form the fact that it makes so much money on its brilliant, friction-free advertising it can give away billions of dollars worth of services — YouTube, Maps, Gmail — to create and protect a self-serving ecosystem that keeps Google at the center. Meanwhile, its search pages and algorithmic Google News aggregation have become a crucial source of news distribution that gain strength every day.

Net result? Google now combines the equivalent of yesterday’s newspaper monopolies with control of today’s state-of-the-art distribution system.

There are still ways for a Rebel Alliance to fight global information hegemony, but challenging Google at its core — online advertising and online traffic — doesn’t seem like a good bet.

Friday, November 20, 2009

Should government policy affect news? Come on, it already does

I guess Jim Barnett must trust rich people a lot more than I do.

Don’t get me wrong: some of my best friends, yada-yada, and I certainly wouldn’t mind if my sister married one. (If I had a sister). But why on earth does he think putting media decisions in the hands of the richest few Americans is the best way to go?

I hope Jim and everybody else understands my own preference: journalism needs to be rooted in the community, and in a capitalist society, there’s no better way than to make things work in the marketplace. I’ve spent more than 40 years advancing that idea, and I’m trying to help do so once again.

I’m not against non-profit news orgs, either. Hell, let a thousand flowers bloom. What I object to is the specious reasoning here that says “Whoa, the government has no role in this. Leave it to the philanthropists and other independently rich people to decide.”

Come on. Government has played a huge role in shaping the press industry at least since Ben Franklin’s introduction of a postal subsidy for newspapers. Similarly, the government is the chief determinant of how non-profits operate, chiefly by deciding what qualifies for tax breaks. (You know anybody giving away millions that’s not tax deductible?) I've written about that a couple of times in the last few month, and said this: “... government inevitably puts its thumb on the scale in all kinds of situations. It's naive or disingenuous to pretend otherwise.”

The naive part of Barnett’s post comes here: “By design, [non-profits] put mission ahead of profit. And as a result, they will live or die based on their commitment to transparency.” You don’t have to look very far into stories about the United Way or American Red Cross to start laughing about that observation. Some do, some don’t, Jim — just like come for-profit corporations seek admirable goals and some don’t, just like some government subsidies serve the public good and some don’t.

The disingenuous part comes in the same paragraph: “When the government gets involved, it introduces the appearance of special favors and the potential for political interference. That’s the death of transparency.” The straw man here (or is that red herring? I can never remember) comes from arguing that the government better not get involved.

The government is involved, neck deep. Tax policy and regulatory barriers and philanthropic rules already dictate the economic landscape. We can change them or tweak them or reorient them (and we should) but they will always be there.

While we’re at it, let me say this: for all its flaws, government is hugely more open and transparent than philanthropic decision-making. Nobody lets you hear all the debates at the Ford Foundation or the Bill and Melinda Gates Foundation.

People can exert “political interference” on government policy? Oh, my. I thought that’s what we were supposed to do, to interfere in favor of changes that meet public needs. No need to interfere in philanthropies; their bias comes built in. Nothing wrong with that, either; it’s why they exist. But stop with the purity arguments, please.

Let me say this once more in closing: I like non-profits, I think they play a constructive role in society, and if they can help the news business navigate the turbulence of this phase transition, wahoo.

NOTE: This post was originally written as a comment to Jim Barnett's Nieman Journalism Lab post, linked above. I did clean up some typos, though.

Wednesday, November 18, 2009

Looking toward one future for local civic journalism

If you’re a reader of this blog, chances are you’ve already heard about the new online news organization being formed in Hawaii by Peer News. The brainchild of Pierre Omidyar and Randy Ching, this next-generation news service will bring a lot of web cred to an issue of considerable current interest: the future of local accountability journalism.

I’ve spent some time with them as an advisor, and plan to do whatever I can to help ensure success. I think this can be an important step in the evolution of news in the digital age and a chance to strengthen the role professional journalism needs to play.

I’m interested for a lot of reasons, but I’d sum it up this way: the new venture intends to demonstrate that a digitally native, technologically fluent web organization can profitably serve targeted readers who want sophisticated journalism focused on local civic affairs.

There are lot of key words in that sentence that all speak loudly to me. If I was tagging it I might choose “digital” “targeted” “accountability” and “civic.” I guarantee I would select “profitable,” and add another: “sustainable.”

I think tomorrow’s best local public service journalism (like today’s) is most likely to come from organizations built on success in the marketplace. I applaud any effort to create the journalism democracy needs — profit, non-profit, hybrid or otherwise — but my heart and my guts both tell me that journalism that meets real needs can pay its own way — and should.

Peer News hasn’t revealed many details of the new venture at this stage, and it’s certainly not my place to do so. But they have started looking for an editor, and that’s a subject I know something about; I’ll be part of the team looking at candidates. You can find rudimentary information and an opportunity to express interest online at the Peer News blog.

Like most things digital, this project is on a fast track, with announced plans to launch in “early 2010.” There will be a lot more details and transparency as the project nears launch. After all, this is all about transparency and accountability, about involving readers and audiences in the process, about listening as well as speaking. Stay tuned.

Friday, November 13, 2009

What if internet advertising is a foundation made of sand?

I spotted a pithy, insightful notion early on while reading Ethan Zuckerman's post What if they stop clicking? , paused and sent it out as a Tweet right then. Moments later, I came across a second and Tweeted it, too.

When I Tweeted a third too-good-to-pass-up nugget, I realized I should just encourage people to read the whole post. It's a cohesive, carefully sequenced contemplation and will mean more if you do.

In short, he's gathering bits of string that seem to be adding up to a big idea: What if online advertising stops working? What if the only thing that really makes money turns out to be search ads, not banners on news sites or display ads on Facebook?

Ethan doesn't claim to have any final answers, but his logic and supporting data should make you worry if ad-supported anything is a big part of your online future.

This roller coaster is a long way from finished yet.

The three insights I couldn't help Tweeting:

Ads may not be a viable [for] anything but search...we are increasingly reliant on systems [on] shakiest of foundations
"comScore’s study suggests we – collectively – may be becoming more [online] banner-blind over time."
What if social internet...is being built on sand, on ads almost no one looks at now & fewer will look at in two years?

Sunday, November 08, 2009

Jerks, tweets and news



A TechCrunch article by Paul Carr (NSFW: After Fort Hood, another example of how ‘citizen journalists’ can’t handle the truth) stirred up a good bit of Twitter discussion for a Sunday morning.

To me, the important question is not whether non-professional news reporting will be available or whether "jerks with cellphone" will run amok, but rather how we learn to handle that and incorporate it into the public newsstream.

The discussion seems worth more than evanescent 140-character exchanges. To keep the conversation going, I collected a little of the colloquy from an hour or so this morning, mainly between NYU's ay Rosen and me.

Jay Rosen: Paul Carr is going contrarian on citizen journalism's ass. Jerks with cell phones and Twitter accounts appall him http://jr.ly/mypg

Jay Rosen: I don't find the "you're ga ga, I'm de-illusioned" style of argument very persuasive … I think it's cheap.

@jayrosen_nyu I think you're writing off Carr's concerns a little too cavalierly. Those jerks were not just present, but widely cited.

@howardweaver I don't get what you want. Jerks with cell phones will Tweet wrong or voyeuristic stuff because they can. True. Therefore...?

@jayrosen_nyu The more impt issue is how they're received, retransmitted, cited by pro & am journalists alike. Indicative of filter failure.

@jayrosen_nyu What do I want? Recognition of the issues at play in trying to replace one system of reporting and filtering with another.

@jayrosen_nyu As Christ said of the poor, the jerks are always with us. Let them screech. It's how we collectively handle them that matters.

@jayrosen_nyu In that regard, criticism of how jerks feed public news stream does matter. Don't kiss it off as "ga-ga ... de-illusioned."


Jay Rosen: @howardweaver And you find those filtering-the-live-web issues, which are real, framed for our consideration in Paul Carr's post? I don't.

Howard Weaver: Agreed: RT @kmartino: @Chanders worst is that it goes both ways - every single event has choruses promoting - "its great" or "its bad".

Patrick Thompson (@kiconoclast): For citizen journalism to be really valuable, it will require strong curation. Otherwise it's just noise.

@jiconoclast It's *always* been about the signal-to-noise ratio. The way to increase the value is to filter ruthlessly (and professionally).


I'd welcome continued conversation on these issues in the comments here.

Friday, November 06, 2009

Enduring truths and narrative coherence

Let us start with Plato and finish with Dave Pell, with a little Jeff Jarvis mixed in to help bind it all together.

Sometime around 370 BC Plato held forth against the invention of writing, a mere crutch that would cause memory to atrophy while offering only a pale reflection of discourse in its place.

The fact is that this invention will produce forgetfulness in the souls of those who have learned it. They will not need to exercise their memories, being able to rely on what is written, calling things to mind no longer from within themselves by their own unaided powers, but under the stimulus of external marks that are alien to themselves. So it's not a recipe for memory, but for reminding, that you have discovered. And as for wisdom, you're equipping your pupils with only a semblance of it, not with truth. (from The Phaedrus).

And he was right, of course. In the age of Socrates there must have been hundreds, perhaps thousands, who could recite The Odyssey from memory. Are there a dozen such today?

As he often does, Dave Pell offers a striking contemporary insight, clothed in exaggeration:

“I just became nostalgic for a tweet I read about two minutes ago but I’ve forgotten the subject matter and author because my brain is completely dead. I also planned for this to be a five page essay, but I could barely break 140 characters.” (from More Nostalgic By the Second).

And he’s right too, of course. As future media advocate Jeff Jarvis worries today:

I’m fretting about us all forgetting things because we’re using Twitter.
Twitter is temporary. Streams are fleeting. If the future of the web after the page and the site and SEO is streams – and I believe at least part of it will be – then we risk losing information, ideas, and the permanent points – the permalinks – around which we used to coalesce. In this regard, Twitter is to web pages what web pages are to old media. Our experience of information is once again about to become fragmented and dispersed. (from The Temporary Web)

And so it goes, medium and message, world without end.


The pattern is hardly confined to writing. In his day, Michelangelo created art much like Paleolithic artists in the caves of Lascaux: drawing on walls. Likewise a master architect and sculptor, his frescos and murals were huge. He was so much the master that other artists in Florence and elsewhere simply followed his lead.


But then the medium shifted: with the invention and use of oil paints and canvas surfaces, art went mobile. Though he dismissed the trend as worthy only of women and children (“Real men paint on walls,” you can almost hear him declaiming), the new wave emerged triumphant, mutating again and again through photographs, moving pictures, talking pictures and back again to drawings: computer animations displaying mastery of all those forms. Today's mashups and sampling performances extend the legacy even farther.

Unlike Jeff, I feel no cause for alarm as the paradigm shifts again. Form and fashion ebb and flow, technology marches inexorably onward.


Yet love today is no sweeter than that of Romeo and Juliet, no more deceitful than Samson and Delilah. The muscular, epic stories painted on the ceiling of the Sistine Chapel lost none of their majesty to Leonardo da Vinci’s newfangled Mona Lisa, still less to Toy Story or Up.

Consistent through all these channels are steadfast truths constructed of human experience and the power of narrative coherence. The best work endures while the trivial fades. Society filters what it values – whether through editors or critics or curators – and sustains it.

World without end. Amen.

Monday, October 12, 2009

Infobesity: the result of poor information nutrition

I've talked and written for some time about the need for serious journalism to stop marketing itself as "Eat your broccoli" and start describing the value of a balanced information diet.

I had a discussion like this in Tacoma once, when I mentioned that it’s hard to make a living urging people to eat their broccoli when the guy in the next booth is selling curly fries. Editor Karen Peterson raised her hand to remind me, "Howard, they giving away the curly fries over there."
And so they are. But if all you eat is curly fries, you die young and fat, clutching your heart. We need to be sure we are selling not just broccoli but balance, nutrition, longer life. Many people want that. We can sustain our mass audiences by finding ways to serve that impulse, with time for dessert along the way.

Now I've come across somebody else making the same point, describing what some are calling "infobesity," the condition that results from a diet of unrestricted info calories. Tim Young of Socialcast makes my old "information nutrition" point and many more quite elegantly in a post you can read here.

In the meantime, here's a taste:

Consuming foods high in fat, sugar, and other unhealthy elements can lead to a variety of health problems, causing a deterioration of one’s quality of life. Similarly, if we have a poor information diet (i.e. consistently watching reality TV and internet meme videos), our mind’s performance, clarity, and ability to achieve goals can be severely negatively impacted.

Friday, October 09, 2009

Pointing down a path to ruin

Rupert Murdoch and Tom Curley at some bizarre news summit in Beijing insist that news companies must "take back control of our content."

This is madness on many levels, but most importantly, it's just impossible. Down that path lies ruin.

I can't say this better than Jeff Jarvis and Kevin Anderson. Please go read their observations.


Saturday, September 19, 2009

Seminal work or sloppy thinking?

Jeff Jarvis has already ranked it as near "seminal" and reprinted more than 350 words of Paul Graham's Post Medium Publishing, so let me try and bring something different to the party: some examples of sloppy thinking and errors in the piece.

Graham: A copy of Time costs $5 for 58 pages, or 8.6 cents a page. The Economist costs $7 for 86 pages, or 8.1 cents a page. Better journalism is actually slightly cheaper.

Reality: A pointless comparison. Time also costs $5 when it is 86 pages, which would be 5.8 cents per page. When The Economist is 58 pages, cost per page is 12 cents each.

Graham: Book publishers "treat the words printed in the book the same way a textile manufacturer treats the patterns printed on its fabrics," meaning content does not differentiate price.

Reality: Famous, popular authors make LOTS more money than others. Laura Bush got $1.7; by some reports Sarah Palin got $7 million. Graham's contention is just plainly wrong.

Graham, on offering someone his copy of the New York Times: "Do you, er, want a printout of yesterday's news?" I asked. (He didn't.)

Reality: Calling the NYT "a printout of yesterday's news" is snotty and snarky, to be sure, but it's also inaccurate. I'll bet the ranch that there were 50 substantial items in the paper that the person had never seen, and wouldn't encounter otherwise. That's news. Graham's insult is correct only if he thinks only generic facts and events are "news." That's a small fraction of what the New York Times presents every day. Dismissing the whole paper as "yesterday's news" is misleading wrong.

Graham: "If the content was what they were selling, why has the price of books or music or movies always depended mostly on the format? Why didn't better content cost more?"

Reality: Better content (as judged by public taste) PAYS more, EARNS more and SELLS more because more people buy it. The decision to price all movies or CDs about the same is a marketing decision that says absolutely nothing about the realative value of the content. Graham needs some elementary economics and business instruction.

(I wonder if a good book about LISP will earn its author more than a bad one? Bet it does.)


I'll close by noting that I have insisted for years that selling content was never the real business model of the press. I agree with Paul Graham and Jeff and many other media thinkers on that point.

But if I hadn't believed it before I started reading, I certainly wouldn't have found Graham's argument persuasive. I have too little respect for shallow reasoning or sloppy conclusions.

UPDATE: Also have a look at Robin Sloan's thoughtful critique of Graham, particular his arguments about iTunes and the App Store.

Tuesday, September 15, 2009

Enlisting readers to improve journalism

How simple is this? NYT reporter Brian Stelter (@brianstelter) asked his Twitter readers (more than 12,000 at last check) to help him make an upcoming newspaper story better:

My blog post about "GMA" http://bit.ly/djbpT is the 1st draft of a bigger story. So please comment, annotate it, ask questions, poke holes!

Even more useful and impressive would be asking them to help shape and report the story in the first place
  • What would you like to know about GMA?
  • Should the story examine other morning programs or focus on one?
  • Why does morning television these days? Does it?
  • Do you know anybody inside GMA I should talk to?
  • And so on ...
(Thanks to Dave Winer et al on
Rebooting the News for reminding me about this.)
 
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