Monday, August 28, 2006
And now for some shameless self-promotion
Late last week StarTribune.com quietly slipped into the market with vita.mn, an approach to a younger audience we hope will ultimately provide greater audience and revenue. It is an interesting new twist on reaching new audiences: part publication, part application.
While we will be utilizing some of our tried-and-true publishing of StarTribune entertainment stories, the true success of the site will be demonstrated by the audience's participation. We invite them to write reviews, create lists, tag stories with their own keywords, even re-write guides. They can save stuff that is relevant to them, like favorite venues, restaurants, etc. And, hopefully, they will communicate among themselves in many valuable ways, too.
The site is the brainchild of StarTribune.com Deputy Editor Matt Thompson and he describes for the audience the purpose: "Vita.mn is your ultimate guide to what's going on in the Twin Cities. Here you can connect with other locals to share thoughts and recommendations on Twin Cities hotspots and happenings."
Matt set out to answer the question, "what's the coolest thing happening in the Twin Cities." The answer that emerged was that it might be different for every user and, so, the users were much better prepared to answer the question than we were. We provide the tools, users create the content.
The site also provides a guide to its use that will be molded by readers and re-written as readers find new ways to participate. Anybody can join the fun. We hope you will.
Please sign on, poke around, create a user profile and let us know what you think. We're pretty new at this and your input and thoughts can help us understand where we take it from here.