Last week, following the release of the latest ABC numbers, we were actually able to get some positive play in local media despite showing a decline in print circulation. At the suggestion of our political columnist, I pulled some numbers for our web audience and passed them to our Business team for insertion into the brieft that ran in print and online about The News Tribune's circulation report.
While print circulation dipped 2.5%, online registrations were up 21% and page views were up 17%. I heard from a handful of people who heard separate radio versions of the story and the online numbers were the lead, followed by the print numbers.
Something to think about when the next report comes out in six months.