Monday, April 24, 2006

Last week I found this interesting piece from The Economist, one of the main points of which is: "... unlike previous eras in the annals of communication, in which power resided with owners of the machinery, the Web era is quickly becoming all about its participants. 'This has profound implications for traditional business models in the media industry, which are based on aggregating large passive audiences and holding them captive during advertising interruptions.'"

I'd be interested in your feedback.

If you want to read the entire thing:
Among the audience
Apr 20th 2006
From The Economist print edition
The era of mass media is giving way to one of personal and participatory media, says Andreas Kluth. That will profoundly change both the media industry and society as a whole

1 comment:

  1. Participatory media is an interesting - and scary - model for those of us who still heavily rely on the deadwood version of our newspaper company.

    Are Flickr, MySpace, Blogger, Fark, etc., good models for us? Sort of. The question that keeps coming back to me about so-called "citizen journalism" is this: Just how many times do we want to look at photos or videos of Aunt Martha's birthday party?

    Yes, there are some successful models for CitJ, and we will probably figure it out for the rest of us eventually. Meanwhile, it is important for us to continue doing what newspapers have always done: create compelling content. That content is evolving from simply words on paper to stories surrounded by various forms of media: photos, audio, video, comments, legal documents, links, etc.

    As long as we provide compelling content, we will have something to deliver to an information-hungry audience (oh, and we'll have relevant advertising messages to deliver, too).